New journalism

In brief, New journalism was the introduction of literary techniques in reporting. Punny headlines we are so used to now are a result of Tom Wolfe's journalism. It brings flare and with certain linguistic techniques can also influence you.

Using onomatopoeia, like in Wolfe's book "The electric kool-aid acid test", can become catchy to a reader, cause imagery and make readers imagine things that they might not wish to, subconciously giving them ideas and views.

Headlines are not the only thing. Even in the reports themselves tom wolfe would use linguistic techniques such as alliteration, to grab the readers and make them read on. Readers subconciously submit to linguistic techniques without knowing which allows journalists to subliminally influence people, hence the great success of the Journalistic media nowadays.